Frequently Asked Questions
Everything you need to know about Auto Lot Impact. Can't find what you're looking for? Contact us and we'll be happy to help.
Getting Started
How does the platform work?
Auto Lot Impact syncs with your inventory feed daily. When a new vehicle is detected, the platform generates an AI-written post with a professionally branded image showing the vehicle details and your dealership's branding, and publishes it to your Facebook page according to your posting schedule. When a vehicle sells, the platform handles that too, either removing the post or adding a sold comment depending on your preference. The whole process runs in the background without anyone at your dealership needing to think about it.
What is Auto Lot Impact?
Auto Lot Impact is a social media automation platform built specifically for car dealerships. It connects to your inventory management system and automatically publishes branded posts to your dealership's Facebook page whenever a new vehicle arrives in your inventory. Everything from content generation to image creation to posting is handled automatically, with no ongoing effort required from your team.
How long does it take to get set up?
Most dealerships are up and running within a few days of signing up. The setup process involves connecting your inventory feed, configuring your branded post templates, and connecting your Facebook page. Our team handles all of this for you as part of the onboarding process.
Do you offer a free trial?
We do not offer a self-serve free trial, but we do offer a personalised demo where you can see the platform working with real inventory data. This gives you a much clearer picture of what Auto Lot Impact will look like for your specific dealership than a generic trial would. Request a demo to get started.
Inventory and Integrations
Which inventory management systems do you support?
Auto Lot Impact currently integrates with the following inventory management systems and feed providers:
- vAuto
- DealerCenter
- Auto Lot Manager
- AutoRevolution
- DealersCloud
- AllAutoNetwork
- AutoClick
- AutoManager
- ACV Max
- DealerInspire
- TeamVelocity
We are continuously adding new integrations. If your system is not on this list, get in touch and we will let you know whether it is in development or discuss your options.
Which dealership website providers do you support for vehicle detail page detection?
The majority of the inventory feeds we receive already include the vehicle detail page URL within the data, so no additional configuration is needed. For feeds that do not include VDP URLs, we support automatic URL enrichment for the following website providers:
- DealerOn
- Dealer.com
- DealerInspire
- Motive
- DealerWebsites.com
For dealership websites with a simple URL structure we can also configure a custom URL pattern. If you are unsure whether your setup is covered, get in touch and we will confirm before you sign up.
What if my DMS or website provider is not on the list?
Get in touch with our team. We are actively expanding our integration library and may already have your system in development. In some cases we can also work with custom feed formats, so it is always worth asking.
How often does my inventory sync?
Your inventory syncs daily. The platform checks for new arrivals, price changes, and sold vehicles every day and updates your posting queue accordingly.
How does the platform know when a vehicle has sold?
When a vehicle no longer appears in your inventory feed, Auto Lot Impact automatically marks it as sold. You can configure how the platform handles sold vehicles, either by adding a sold comment to the existing post, deleting the post after a set number of days, or both.
Social Media and Posting
Which social media platforms do you post to?
Auto Lot Impact currently posts to your dealership's Facebook page. Support for additional platforms including Instagram is in development.
Is this the same as Facebook Marketplace?
No. Auto Lot Impact posts to your dealership's own Facebook page as branded content, not to Facebook Marketplace. This means posts appear in your followers' news feeds as part of your dealership's social media presence, building your brand and driving traffic back to your website rather than competing in a marketplace environment.
Can I control how many posts go out each day?
Yes. You set the number of daily posting slots and the times at which posts go out. The platform works within the schedule you configure and manages the queue automatically.
How does the platform decide which vehicles to post?
Auto Lot Impact uses a set of automated triggers to determine which vehicles get posted and when. New arrivals are posted automatically when they first appear in your inventory feed. Beyond that, the platform manages your posting queue intelligently, using aged inventory triggers to re-promote vehicles that have been on the lot for a while, price drop triggers to highlight recently reduced vehicles, and a slot filler that keeps your schedule active during quieter periods. You can also select specific vehicles to post manually at any time. Between these triggers, your posting schedule stays full and your inventory stays visible without anyone needing to manage it day to day.
What do the posts look like?
Each post includes a professionally branded image showing the vehicle with your dealership's logo, colours, and pricing overlaid, along with an AI-generated description written specifically for that vehicle. The posts are designed to look consistent and professional across your entire inventory.
Can I post manually if I want to?
Yes. While the platform runs automatically by default, you can also select any vehicle in your inventory and add it to the posting queue manually. The platform still handles the content generation and image creation — you are just choosing which vehicle goes next.
What happens to a post when a vehicle sells?
You can configure this to suit your preference. Options include adding a sold comment to the post, deleting the post automatically after a set number of days, or both. This ensures your Facebook page always reflects your current inventory accurately.
Will the posts look branded to my dealership?
Yes. During onboarding we set up a post template using your dealership's logo, colours, and branding. Every post generated by the platform uses this template, so your social media presence looks consistent and professional at all times.
What happens if a vehicle's price changes?
If a vehicle's price changes in your inventory feed, Auto Lot Impact automatically updates the existing post to reflect the new price. Your social media stays accurate without anyone needing to manually edit posts.
Pricing and Billing
How is my subscription tier determined?
Your tier is based on the total number of active vehicles in your inventory. We count all vehicles marked as active or available in your inventory feed. Tiers are based on inventory size rather than the number of posts generated, so you always know what you will pay.
What happens if my inventory size changes?
We monitor inventory levels monthly. If your dealership consistently exceeds your current tier limit for three or more months, we will contact you about moving to the appropriate tier. Downgrades are handled through our support team if your inventory has permanently decreased.
Do you charge extra for new features?
No. New features are included in your existing subscription at no additional cost. Transparent pricing is a core value at Auto Lot Impact and that extends to how we handle product updates.
Are there any additional fees?
There are no hidden fees from Auto Lot Impact. Your monthly subscription includes all features, support, and ongoing system costs. Please note that your inventory management system provider may charge separately for data feed access. We work to partner directly with these systems to avoid such fees where possible.
How does billing work for multi-location groups?
Each dealership location has its own subscription and receives individual invoices. Group discounts are available and our sales team will provide custom group pricing based on your specific requirements during your demo.
What payment methods do you accept?
We accept all major credit cards including Visa, Mastercard, American Express, and Discover. All payments are processed securely through Stripe.
Can I cancel at any time?
Yes. Auto Lot Impact operates on a month-to-month basis with no long-term contracts. You can cancel at any time with 30 days notice. Annual subscribers can cancel 30 days before their renewal date.
Can I pause my subscription?
Subscriptions cannot be paused, but you can cancel and restart at any time. Restarting within 90 days of cancellation means the setup fee will be waived. After 90 days a new setup fee may apply.
Results and Performance
How quickly will I see results?
Most dealerships see increased Facebook activity within the first few weeks of consistent posting. However it is important to understand that Facebook's algorithm takes time to learn from new posting patterns. The full benefit of consistent automated posting typically becomes visible over 60 to 90 days as the algorithm recognises your page as an active, reliable source of content and begins distributing your posts more widely.
How do I track performance?
Your dealer dashboard includes an analytics section showing post engagement, page reach, follower growth, and website clicks generated from your posts. We track both organic and paid metrics separately so you have a clear picture of what your automated posts are delivering.
Does it work for both independent and franchise dealers?
Yes. Auto Lot Impact was originally built with independent dealers and small franchise stores in mind, but the platform serves dealerships of all sizes including large franchise groups. Auto Lot Impact is also an approved vendor for Lithia Motors, one of the largest automotive retailers in the United States.
Support
What is included in the setup fee?
The setup fee covers initial system configuration, inventory feed integration, branded template creation, automation setup, and full onboarding support. Our team handles everything so your dealership is posting automatically as quickly as possible.
What if I need help after setup?
Ongoing support is included in your subscription. If you need changes to your posting schedule, template updates, or have any questions about the platform, our support team is available by email. Technical issues are handled directly by our development team, meaning the people who built the platform are the same people resolving any technical queries.
Still have a question? Contact us and we will get back to you as quickly as possible.