Danny Jacobs has spent his career in automotive retail. He knows how dealerships work, what moves cars, and where the gaps are.
Last year, he noticed something at his own store. When his team posted new arrivals on Facebook consistently, cars moved faster. Customers were coming in having already seen the vehicle online, more informed and more ready to have a conversation. The data was clear: social media posting was directly influencing sales.
The problem was keeping it consistent.
Getting staff to post regularly was a constant battle. It pulled salespeople away from selling. The posts were inconsistent in quality. When things got busy on the lot, social media was the first thing that got dropped. And the moment it went quiet on Facebook, the results disappeared with it.
Danny knew the activity worked. He just couldn't make it stick as a manual process.
The question nobody had a good answer to
He looked at the options. Generic social media tools required someone to manually create every post. Marketing agencies wanted $2,000 to $5,000 a month to do what should be a straightforward, repeatable task.
Nothing existed that would simply watch a dealership's inventory and post new arrivals automatically, without anyone needing to think about it.
Danny brought the problem to Kirsty Bishopp, a software developer and digital marketing specialist he had worked with on various projects over the years. Between them, they worked out that the whole process could be automated. The brief was simple: make it happen every time, without relying on anyone to remember.
Kirsty built it. They ran a beta test. It worked exactly as intended.
That was the moment Auto Lot Impact stopped being a solution for one dealership and started being a platform for every dealer facing the same problem.
What Auto Lot Impact does
Auto Lot Impact connects directly to your inventory management system and your dealership's Facebook page. When a new vehicle arrives in your inventory, we automatically generate a post with AI-written content and a professionally branded image showing the vehicle, its price, and your dealership's details. The post goes live on your dealership's Facebook page as branded content that represents your business — this is not Facebook Marketplace. This is your dealership's own social media presence, posting consistently and professionally without anyone on your team needing to make it happen.
When a vehicle sells, we handle that too. No more sold cars sitting on your Facebook page making your inventory look outdated.
Everything runs on a posting schedule that you control. You decide how many posts go out each day and when. The platform handles the rest.
Built around how dealerships actually operate
Because Auto Lot Impact came out of a real dealership problem rather than a product roadmap, it was shaped by practical reality from the start. The integrations we launched with reflect where dealers actually are: vAuto for inventory management, with support for Dealer.com and DealerOn websites for automatic vehicle detail page detection. More integrations are already in development.
Pricing is straightforward and based solely on inventory size, with no long-term contracts. If it isn't working for you, you can cancel.
Today is day one — and we couldn't be more excited
As of September 3rd 2025, Auto Lot Impact is live.
Getting here has taken months of development, testing, and refinement and we are genuinely proud of what we are launching today. This is a product we believe in and one that we know from firsthand experience delivers real results for dealerships.
What we are launching today is the foundation. It does exactly what it promises: connects to your inventory, generates professional posts, and publishes them to your Facebook page automatically. For dealers who have been struggling to stay consistent on social media, that alone is a game changer.
But we have ambitious plans for where this goes next. Richer analytics. More social media platforms. More automation triggers. More integrations. A platform that grows alongside the dealers using it.
The order in which we build those things will be guided by one principle: dealer-driven development. We are not sitting in an office deciding what we think dealers need. We are listening to the people running dealerships every day and building what they tell us matters most. If you have a feature request, a pain point, or an idea, we want to hear it. That feedback shapes our roadmap directly.
If you're a dealer who knows social media works but can't make it happen consistently, that's exactly the problem we built this for.
Request a demo and let's show you what it looks like for your dealership.