On Saturday, 24 October 2026, Auto Lot Impact was featured on Discoveries Today, the series hosted by Daymond John, broadcast on Bloomberg Television.
The segment looked at how AI-powered inventory marketing is helping dealerships keep a consistent digital presence, cut repetitive marketing work and get more out of the inventory already on their lots.
Missed the broadcast? You can watch the episode, Discoveries Today: Driving Change, here on Vimeo.
(The episode is available on the Discoveries Today homepage until 20 November 2026)
Why inventory marketing gets left behind
Posting inventory online is a daily job that rarely gets done well. New vehicles arrive, prices change and cars sell, but sales teams are with customers and managers are running the store.
So the posts fall to whoever has a few spare minutes. Someone has to photograph the car, write a description, design a graphic, publish it, and remember to take it down once it sells. Across a full lot, that adds up to hours every week.
Auto Lot Impact takes that work off the team’s plate. It connects to the dealership’s inventory feed and website, so every post reflects what is actually on the lot, with accurate pricing, trim details and a link back to the vehicle listing.
What we shared on the show
As we shared on the show, we started out thinking we were building a tool to post vehicle inventory. What we discovered was that we were automating consistency.
It starts with the dealership’s brand. Our team works with each dealer to design custom social media templates that match their logo, colours and style. From there, the inventory feed goes in, AI writes the post, and each vehicle’s graphic is produced on the dealer’s own template. Posts go out on schedule, and when the car sells, the post comes down.
That consistency is what pays off for dealers. It helps them:
- Stay visible: keep inventory in shoppers’ feeds every day, without anyone building posts by hand.
- Build their own brand: every post carries the dealership’s own custom-designed look, published on its own Facebook page.
- Generate organic traffic: drive shoppers back to the dealership’s website, not just paid placements.
- Save staff time: take a repetitive daily task off the team so they can focus on customers.
- Keep listings current: new arrivals go up and sold vehicles come down automatically.
The other half of the story is measurement. Our dashboard uses unmanipulated metadata and the dealer’s own website information to show clicks, engagement and attribution for every post. Dealers can compare paid campaigns against non-paid campaigns, and our software against whatever else they run on social media, so they can make educated decisions about where their marketing budget goes.
The dealer’s view
The segment also featured Ryan Burton, Executive Director of Retail Automotive at Valley Auto Group, on why speed matters so much in car retail.
As Ryan explained, speed is everything when a customer is shopping or cross-shopping one dealer against another. Shoppers expect the right information in the time they expect it.
For him, AI is one of the components that lets his staff deliver that, by eliminating mundane tasks and getting to the finish line faster than any human could.
That matches what we hear from dealers across the country. As consumer expectations keep evolving, digital engagement remains an essential part of the vehicle buying experience, and AI gives dealerships of every size the flexibility to keep up.
Watch the feature
Being featured on Discoveries Today is a proud milestone for our team. Our mission stays the same: give dealerships a smarter way to market their inventory and build their own digital presence.
We are grateful to the Discoveries Today production team, and to everyone who took part in our segment and shared their experience on camera.
Watch Discoveries Today: Driving Change on Vimeo
Curious how automated inventory marketing could work on your own lot? Book a demo at AutoLotImpact.com.
You can also follow Discoveries Today on LinkedIn and Facebook at @DiscoveriesToday and on Instagram at @Discoveries_Today.
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